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27 Ellul 5766 - September 20, 2006 | Mordecai Plaut, director Published Weekly
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Opinion & Comment
Politica: Lieberman's Campaign

By E. Rauchberger

Things are looking up for Yisrael Beiteinu Chairman Avigdor Lieberman. In the elections his party raked in an astonishing 11 mandates (falling just a few hundred votes short of a twelfth mandate) and recent surveys show that if elections were held today Yisrael Beiteinu would leap up to 17-18 mandates.

Except for Yuri Stern, Yisrael Beiteinu's No. 2 man on the list, all of the other nine MKs are obscure figures. Their names may be familiar to Russian-speaking immigrants, but to the general public they are wholly unknown.

The votes were brought in by one man alone, Avigdor Lieberman. His growing popularity is what led voters to slip a Lamed into their ballot envelopes. Without Lieberman they may not have even made it into the Knesset.

And now he is turning into a realistic contender for the Prime Minister's Office. Surveys show him winning 18 percent of the vote or more — much better than Amir Peretz or Ehud Barak, for example.

Lieberman is not considered a prominent legislator — like Stern — and did not stand out while serving as transportation minister or infrastructures minister. Although he held each of these portfolios for only a year, other ministers have left a lasting impression in a short period of time.

So what makes Lieberman so popular among Russian-speaking immigrants and other Israelis? Lieberman presents himself as a powerful figure who stands firm. A man who stands behind his word. In a political milieu where giving up a ministerial seat is a rarity, he resigned from the government twice.

Because he does not flap in the wind, many more voters view him with great trepidation — especially since Lieberman is a die-hard right-winger. The general public prefers a more pragmatic figure leading the country, someone who knows how to give in and whose political stance is closer to the center. Lieberman knows this and recently starting shying away from the far right.

Yisrael Beiteinu has already climbed its way from four mandates in 1999 to 11 mandates in 2006 and Lieberman believes either Yisrael Beiteinu will eventually become the ruling party or else he will join the ruling party — i.e. his former party, the Likud — and take it over.

Preconceived Notions

For now, Lieberman has his eyes on the Defense Ministry, where he would gain experience and allay the public's fears of him. In a recent interview with Ha'aretz he claimed that although he too lacks a background in defense he could do a better job than the current Defense Minister.

"Today there is not much of a difference between managing a large organization like the defense system and managing a private business," Lieberman asserted. "When a good manager is brought in to a business in decline he knows how to pull it out of the mud. On the other hand, when you bring a poor manager into a successful business he will ruin it. I know what I want. I have proven ability in the areas of management, organization and execution, including at the strategic level. Everything I wrote four years ago in the book Ha'emet Sheli about the threat of missiles against Israel has come true. I also wrote that the belief that we could rely on the might of the Air Force alone is mistaken. And all of the warnings I laid forth about the Iranian danger were right. As such I see no reason why I should not be appointed defense minister."

Lieberman also has very well-honed political senses. He is an expert at knowing what the public wants and adopting it. At present, for instance, he knows the public would be very pleased to see a government investigating committee set up to review the war in Lebanon and so of course he supports the proposal. Tired of frequent elections, the public yearns for stable leadership. Lieberman would provide a solution in the form of a presidential-style rule.

In the area of religion and state, Lieberman is also trying to cast himself as a centrist. "We are secular but respect religion," he says. Yisrael Beiteinu supports the Covenant of Matrimony Law conceived by Shinui and yet claims to "respect religion." Quite a juggling act.

Lieberman recognizes the fact a significant portion of the public fears him. Some say "anyone but Lieberman" and certain media figures have come to the conclusion they must watch over Olmert, not out of a love for Mordechai but a hatred of Homon. If Olmert has to go, Lieberman and Netanyahu will come in his stead.

Lieberman sees this dread as a badge of honor, placing him in fine company among such distinguished figures as Begin and Sharon, who were also feared and loathed. He holds this attitude toward him stems from "preconceptions and jealousy. Also part of the public still does not accept me as an Israeli in every way because of my Russian origins. My personality combines several elements that annoy people: I am not a settler, yet I'm Russian and I'm a friend of Sharon's."


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