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NEWS
Chareidi Consumers Purchasing More Diet Products
By R. Gil
The dietary products market is exploding in Israel and abroad
as part of the health trend uniting many peoples and
cultures, and the chareidi sector is not being left out
according to a survey on the popularity of health products in
the chareidi population conducted by the Geocartographia
Institute. The survey was conducted in March and April as
part of a general, nationwide phone survey of 232 chareidi
respondents ages 18 and over. The statistical margin of error
was 6.4 percent, with a statistical significance of 95
percent.
Fifty-one percent responded affirmatively to the question,
"Do you buy low-fat products or reduced-calorie products for
your home?" Geocartographia Deputy Director Tiva Hirshman,
who headed the survey, noted that chareidi women are highly
involved in the decision-making process regarding the
purchase of diet products and they devote more attention than
men. Survey findings indicate chareidi women are more likely
to buy diet products (58 percent compared to 43 percent).
What are the leading diet products? In first place are dairy
products (56 percent). Over half of all diet-product
purchasers buy diet food from this category. In second place
are diet soft drinks (46 percent) and in third place are
bread and bread products (41 percent). Other categories of
note include sweets (22 percent), jellies and spreads (14
percent), sauces and soups (9 percent) and ice cream (6
percent). The general population, in comparison, tends to
consume more diet bread and less diet soft drinks.
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