|
|
NEWS
Marketing to the Chareidi Community in Israel
by Yated Ne'eman Staff
The general public will get a rare glance at the keys to
marketing products and services to the chareidi world next
week during a seminar to be held at the Sheraton City Tower
Hotel in Ramat Gan by the Israeli Center for Management. The
event is being sponsored by Yated Ne'eman and co-
sponsored by Kupat Cholim Leumit, the Geocartographia
Institute, Canaan Media in Motion, Na'ot Hapisgah, Discount
Bank and Bolton Potential ad agency. The seminar will focus
on the untapped potential in the chareidi sector and smart
ways for marketers to penetrate it and increase their share
in this market.
The marketing department of the Israeli Center for Management
says the seminar will teach participants how to market to the
chareidi sector with all its restrictions and what one must
know before considering ads targeting it.
"During the one-day conference, which will last from 8:30 am
until about 4:30 p.m., we will assess the values, world view
and familiarity with the needs of the chareidi public and we
will survey what the general public does to reach them and
speak in their language," says the Israeli Center for
Management. "One must take into account the rabbinical
bodies, which carry great weight, and the limited media, and
not overlook the relatively high consumption of this sector,
which people are not sufficiently aware of."
The conference will be led by Mrs. Rachel Bolton, one of the
owners of the Bolton advertising agency, and will be opened
by Mr. Yitzchaki Chen, director of the Israeli Center for
Management, and Rabbi Yaakov Labin, managing director of
Yated Ne'eman. Lectures will be given by leading
experts such as Yated reporter Aryeh Zissman, who will
present the major changes recently made at Yated
Ne'eman in reaction to changes in the culture of chareidi
consumption, Geocartographia Director Dr. Rina Dagani, who
will speak about differences in consumption habits between
the chareidi sector and the general market, the power of
labels in the chareidi segment and covering wedding and
housing costs for newlyweds.
Ranking executives from the marketing departments at major
companies such as Materna, Mei Eden, Kupat Cholim Leumit,
Zoglobek and Discount Bank will lead fascinating discussions
on topics including babies and children in the chareidi world
and successfully selling to the chareidi market.
|
