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8 Tishrei 5762 - October 17, 2001 | Mordecai Plaut, director Published Weekly
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Observations
Observations: The Rise and Fall of Chromatis

by Yated Ne'eman Staff

About a month ago, the management of the Israeli high-tech company Chromatis Networks announced the closure of the firm by its owner, the American communications equipment giant Lucent, telling the staff that all 130 employees, including the founders, would be laid off. The announcement was notable for the fact that just over a year ago, in June 2000, Lucent paid a record price of $4.7 billion to buy the firm.

In 1997, Rafi Gidron and Orni Petruschka set up Chromatis to develop equipment to maximize the efficiency of traffic on fiber-optic based urban communications networks. Chromatis raised money at the seed stage from Jerusalem Venture Partners (JVP) and a subsidiary of the American communications equipment giant Lucent, called Lucent Venture Partners. Fiber- optic communications networks were one of the hottest areas at the height of the technology stock bubble that burst over a year ago.

Though the company had not sold much equipment, its technology seemed so promising that Lucent agreed to the huge price, paid out in Lucent stock. It was an area in which Lucent was said to be lagging and the Chromatis technology held out the promise of giving it a big boost.

The sale brought apparent -- but short-lived -- riches to everyone involved. JVP's 15 percent share of Chromatis was worth over $700 million at the time of its sale to Lucent last year. At the time of the sale Chromatis had 150 employees, each of whom received, on average, Lucent shares worth $500,000. Some of the employees did exercise their options, but now that it is closing, according to sources close to the company, all unexercised options will be canceled. Many of the options are not worth anything given the current price of the stock, and all are worth considerably less.

Only a few months after the sale, Lucent announced that it had troubles. It made massive layoffs in an attempt to restore profitability, and there were even rumors that it would collapse. The price of its stock dropped dramatically. The shares plummeted 90 percent since the acquisition of Chromatis. Lucent's revenues dropped drastically and the company moved into the red. It has laid off 36,000 employees and closed unprofitable product lines. Three months ago, Lucent closed another Israeli company, Wave Access, which it purchased three years ago for $56 million.

In his first interview since the sale of the company to Lucent, Petruschka said that the latter preferred to focus on a core of 30 veteran customers, while the Chromatis products were more suitable for younger companies. A spokesman for Lucent said that the company had another three products similar to the ones produced by Chromatis and that customers were currently demanding these products and not the ones manufactured by Chromatis.

A tax dispute delayed the distribution of profits from the sale of Chromatis costing the owners many millions of dollars.

When the deal was originally concluded last June, shares of Lucent Technologies were given to the owners based on the value of more than $50. Because they could not get the tax status ironed out the Israeli venture capital fund JVP, which owned 15.5 percent of Chromatis, put off taking the profits from the sale which would have then amounted to $728 million.

When JVP finally cashed in their shares, they had plummeted due to the general fall in the stock market and the specific problems of Lucent, leaving their stake worth "only" $168 million, meaning they had tripled their original stake rather than multiplied it over 14 times. Since then the stock has fallen further.

Another fund with a smaller stake cashed in their shares last August and pocketed a relatively larger profit.

According to Israeli venture capitalists, American and European venture capitalists have been reluctant to invest in Israel in light of the hundreds of millions of dollars in tax- related losses incurred. Israeli politicians are trying to simplify the tax system. A new regulation issued by the Finance Ministry says that an investor will not have to pay Israel more than what he owes or would owe the country in which he lives.


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