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NEWS
Sano to Market New Pesach Consumer Products in
Israel
by Yated Ne'eman Staff
At a special news conference held for the chareidi sector,
the Sano conglomerate presented its wide range of kosher for
Pesach products. This year it is marketing a line of
innovative products. There is a 30 percent rise in the sale
of cleaning products every erev Pesach. The "Sano
Clear " line of products, including dishwashing sponges and
wipes pre-moistened with detergent, was presented.
Bruno Landsberger, founder and chairman of the board of
directors of Sano who has received the Industrial Prize for
his life's work, noted that this year's line of kosher for
Pesach products is wider than ever. In an explanation of his
company's preparations for Pesach, Landsberger noted that in
light of public demand, Sano has made considerable
investments to develop new products with a mehadrin
hechsher, including dishwashing detergent, toothpaste,
tooth-whitening pastes and, for the first time, scrub pads
for use on Pesach. The company is currently attempting to
develop wet wipes for babies and disposable plastic gloves
for use on Pesach.
Landsberger stressed that a product's success is measured
not only by its introduction to the market, but by
maintaining its market share. "Sano, which must compete with
the largest such companies in the world, leads the Israeli
cleaning supplies market because of its intensive research
and its striving for a high level of quality and safety, one
of the highest in the world. In addition, its prices are
competitive and it aims to meet consumer needs, including,
of course, those of the chareidi sector."
For an example, Landsberger mentioned the development of
refill bags, an innovation from the '70s: a result of the
fuel crisis and the rise in the price of plastic. Refills
became popular because they saved space as well as money,
and are more popular than ever due to current ecological and
waste treatment concerns.
Before the upcoming chag, Sano will distribute one
million copies of its new catalog. This year, for the first
time, the catalog will include instructions for optimal use
of the products.
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