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NEWS
Strauss to Label Non-Cholov Yisroel Products
by Yated Ne'eman Staff
Strauss, one of Israel's leading dairy companies, will
prominently label products that contain ingredients derived
from cholov nochri according to a compromise agreement
submitted in court after a class-action suit was filed
against the company.
According to the plaintiffs, Strauss misled kosher consumers
who avoid dairy products containing milk ingredients produced
outside of Israel. The arrangement was approved by Judge
Nissim Yeshaya despite an objection by the Attorney General,
who held that an inquiry should first be conducted by an
objective entity to determine whether it is proper and
reasonable.
The plaintiffs agreed to forego monetary compensation,
demonstrating they were not motivated by a desire for
monetary gain, but rather a desire to rectify the problem.
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