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NEWS
Materna Launches New Cholov Yisroel Premium Three-Stage
Line
by N. Katzin
An important announcement for the chareidi sector in the
area of infant nutrition: Materna, Israel's largest infant
formula manufacturer, has announced the launch of its
"Materna Premium" line of formula, now using cholov
Yisroel and under the supervision of the Eida
Chareidis.
Materna Premium products have been around for four years.
They contain elements unique to Materna recommended by
leading experts as being the closest to mothers' milk and
necessary for healthy infant development. The system
includes products suited to three stages of infant
development, adapted to his changing needs, just as mothers'
milk changes according to the needs of her infant.
Speaking at a press conference aimed at the chareidi
community, Materna company directors noted that Materna is
the leader in research in its field, and was also the first
to develop formula using cholov Yisroel. They noted
that with the launch four years ago of the Materna Premium
line, the company immediately began to research how the
products could be manufactured using cholov Yisroel
and receive the Badatz hechsher.
Materna Premium Stage One (infants until the age of six
months) includes the LC PUFA amino acid, vital for
development of the brain and vision. Premium Stage Two
(until one year) includes the CaPro formula that supplies
the baby with protein and calcium for healthy growth of
muscles and bones. Stage Three includes multivitamins,
supplying the baby with necessary vitamins, minerals and
other nutrients vital for his development and as a
supplement to his daily diet.
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