The Nationwide Committee for the Prevention of Indecent
Advertising in Eretz Hakodesh has announced that Maxi Media,
the umbrella company that controls most of the public
advertising in the streets and on the buses, took immediate
steps to correct the problems of tsnius that were
identified. As a result there will be no action taken against
Maxi Media, nor its subsidiaries and affiliates including
Telrof, Galgalei Zahav, Avudi, Nur, Kavei Zahav and Dapei
Zahav.
Committee offices received numerous complaints against
Telrof, which had begun to display ads which did not
abide by even the most minimal terms agreed on by the
Committee. The companies seriously deviated from the agreed-
upon guidelines and by doing so have caused tremendous public
damage.
The Committee proceeded in accordance with the guidelines of
maranan verabonon the gedolei haTorah and
poskim.
In the past, similar battles have proven that all sectors of
the chareidi community are in full accord on this issue,
which touches the core of its existence. The chareidi
community, as well as all chareidi stores and supermarkets,
heed the instructions of the rabbonim.
