Bezeq Launches Kosher Revolution Campaign
by R. Gil
One year after launching its kosher line, Bezeq has decided the public is ready for the next phase. The Kav Venaki campaign directed by ad firm Afikim is off and running, announcing a kosher revolution by Bezeq that can reach every home. The move was fully coordinated with Vaadas HaRabbonim LeInyonei Tikshores and the technological platform was provided by Bezeq.
Why was the ad campaign so slow in coming? "We opted to launch the complex technological product over an extended period of time to first ensure the public enjoys it. Tens of thousands have already joined and now we plan to bring the good news to the attention of other people," explains Yigal Barkat, director of Bezeq's Private Customer Marketing Department.