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NEWS
Artscroll Advertising Heavily in Eretz Yisroel
by Yated Ne'eman Staff
Artscroll is launching a sales campaign in Israel for all of
its books through heavy advertising in the press, in botei
knesses and via direct mail. The company has already
distributed over 120,000 brochures in the form of newspaper
inserts in the Hebrew editions of Yated Ne'eman and
Hamodia as well as samples in botei knesses.
The company plans to focus its marketing efforts on the
Schottenstein Edition of the gemora, considered the
Jewish publishing project on the largest scale (over 15 years
and running), with the greatest investment (total cost of
over $20 million) and the highest demand (about 20,000 copies
of each volume are sold) ever. The new Compact Size Edition
is a precise replica of the Full Size Edition designed to
make available a more lighter, portable version to complement
the home edition.
The new entirely Hebrew siddur, Ner Naftoli, is also
being heavily marketed. Sales have been brisk in Chutz
La'aretz and now an Israeli edition has been published based
on the halochos and customs practiced in Eretz Yisroel.
To promote sales, 1,000 copies of the siddur have been
distributed for free at selected locations around the
country, including 150 at the Kosel Maarovi, 70 at Beis
Knesses Itzkovitz in Bnei Brak and dozens at Beis Haknesses
Hagodol. The advertising account has been handed over to Chen
Advertising, which has worked with Artscroll for years.
According to Chen Advertising some $150,000 will be invested
in advertising over the coming months.
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