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1 Elul 5764 - August 18, 2004 | Mordecai Plaut, director Published Weekly
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NEWS
61 percent Would Boycott Sales Outlets Open on Shabbos
By G. Kleiman

According to a survey conducted by Geocartographia, 61 percent of the general public would not patronize sales outlets that open for business on Shabbos. Thirty-seven percent would boycott these businesses for religious reasons and the rest for social and financial reasons.

The survey also reveals that 52 percent of the general public is opposed to opening sales outlets on Shabbos, while 44 percent is in favor. Another four percent gave no answer.

The survey results were presented at a conference for sales outlet managers, manufacturers and salesmen organized by the Israeli Center for Management in cooperation with the Top Sales Club. Held at the Dan Panorama Hotel in Tel Aviv the conference was facilitated by Top Sales Club Chairman Amos Shapira.

Another Geocartographia survey commissioned by the Union of Food Industrialists found that consumers spent 1.9 percent less on food last year. The average household spends NIS 1,808 ($395) per month and NIS 464 ($102) per person. The typical religious family spends NIS 1,997 ($435) per month on food, 19 percent more than secular families, which are smaller and spend just NIS 1,681 ($365).

The large supermarket chains command 49 percent of buying power, down 3 percent compared to last year.

Chareidi supermarkets and co-ops drew 7.5 percent of the total purchases, compared to 5.5 percent last year. Local supermarkets attracted 8.1 percent of all sales. Russian supermarkets and co-ops drew 6.7 percent. Neighborhood grocery stores and mini-markets attracted 15 percent and open markets 9.1 percent. Factory outlet stores drew 0.8 percent. Households do their shopping at 3.2 points of sale. The higher the income level the more consumers tend to buy at large stores located outside of the city. Lower-income consumers tend to buy more at open markets.

An interesting figure presented at the Israel Center for Management conference: 52 percent of the public feels sales outlets are not forthright and use unfair commercial ploys as part of efforts to persuade consumers to buy. Only 26 percent expressed trust in the sales outlets.

According to Central Bureau for Statistics figures, sales at the large sales networks increased over the past four months by 2.4 percent, compared to an increase of 7.6 percent in the previous quarter.

 

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