Just in time for Pesach, Necca has launched a series of anti-
bacterial products for house cleaning called "Necca Total,"
which do not contain bleach. Necca is Israel's leading
company in the current worldwide switch to anti-bacterial
products that do not contain bleach, a hazardous product
that should not be used near food or young children.
The Necca Total products are based on a "smart" formula that
eliminates 99.9 percent of bacteria for 24 hours.
The new products clean and disinfect as efficiently as
bleach, but without bleach's negative effects on delicate
skin or surfaces. They also lack the pungent odor of bleach
and have a pleasant floral scent.
Chaim Regev, director Necca, reports that market surveys
indicate that while the Israeli consumer is aware of the
hazards of bacteria and the importance of disinfecting, he
would prefer products that are "friendlier" than bleach.
"The Necca Total products are double active: they both clean
and disinfect, eliminating bacteria without the need to
resort to bleach, which can adversely affect our health."
In a study conducted by the Institute for the Microbiology
of Food and Consumption, Necca Total has been found to be
99.9 percent effective in the destruction of bacteria.
The new series includes a concentrated liquid for general
cleaning, a spray-and-wipe cleaning, and pre-moistened
cloths in a user-friendly package. The products are under
the supervision of HaRav Boruch Shimon Solomon, Chief Rabbi
of Petach Tikvah.