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10 Ellul 5761 - August 29, 2001 | Mordecai Plaut, director Published Weekly
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NEWS
HAS PICTURE - TRAVEL
Chareidim + Guns = Adventure?

by Yated Ne'eman Staff

An image of two chareidim next to a settler with a machine gun is being used by Australian travel agency STA to promote adventure tourism, alongside images of Burma, China and the Burning Man Festival in the U.S.A. The photograph is plastered around tram stops and newspapers in Melbourne.

To STA national marketing manager, Meagen Reay, the award winning photograph, which first appeared in the National Geographic, is an ideal image to encourage travel. "When you travel, you get challenged, you get confronted. You are forced to look at the way other people live and what their everyday life means."

The striking image captures tensions that lie at the nation's heart and aims to encourage curious and adventurous travellers, but that doesn't mean Israel Government Tourism Office director David Beirman is happy about it. "We have enough trouble promoting Israel without STA stating the bleeding obvious," he told the Australian Jewish News.

 

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