HAS PICTURE - TRAVEL
Chareidim + Guns = Adventure?
by Yated Ne'eman Staff
An image of two chareidim next to a settler with a machine gun
is being used by Australian travel agency STA to promote
adventure tourism, alongside images of Burma, China and the
Burning Man Festival in the U.S.A. The photograph is plastered
around tram stops and newspapers in Melbourne.
To STA national marketing manager, Meagen Reay, the award
winning photograph, which first appeared in the National
Geographic, is an ideal image to encourage travel. "When
you travel, you get challenged, you get confronted. You are
forced to look at the way other people live and what their
everyday life means."
The striking image captures tensions that lie at the nation's
heart and aims to encourage curious and adventurous
travellers, but that doesn't mean Israel Government Tourism
Office director David Beirman is happy about it. "We have
enough trouble promoting Israel without STA stating the
bleeding obvious," he told the Australian Jewish