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9 Tammuz 5759 - June 23, 1999 | Mordecai Plaut, director Published Weekly
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News
New Road Safety Campaign

by S. Fried

"Death is the Penalty for Traffic Crimes" is currently the lead slogan of the National Authority for Road Safety's new publicity campaign.

The three-month campaign will focus on a number of the main causes of fatal traffic accidents.

An analysis of the causes of accidents in 1998 indicates that 224 fatal accidents, constituting 42% of the fatal accidents in that year, were caused by deviations from the lane, from the failure to keep proper distances and from speeding. Analysis of accidents occurring during the first quarter of 1999 as compared to a corresponding period in 1998 indicates that there was an significant drop (24%) in the number of fatal accidents in 1999. However, an in-depth study of the accidents' causes reveals that in 1999, veering from the lane caused 36.5% of the fatal accidents, while in 1998, only 19.5% of the accidents were caused in that way.

Shmuel Hershkowitz, General Director of the National Authority for Road Safety, explains that the purpose of the campaign is to encourage public cooperation. In his opinion, all of the previous campaigns were successful. He attributes the decline in the number of death victims in 1999 to such campaigns.

Hershkowitz notes that the new slogan was examined and approved by the Gallup Institute which checks public opinion. He admits that the slogan is a bit gruesome; but, then, that's the way it should be.


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